Lainna Fader is a growth, audience, and digital strategy leader with 15 years of experience across media and consumer businesses. Her work sits at the intersection of audience behavior, digital platforms, product strategy, and revenue-using data and consumer insight to identify opportunities, build new products and experiences, and develop strategies that drive measurable growth.

Most recently, Lainna led consumer revenue and growth strategy for Forbes' multimillion-dollar newsletter business, overseeing strategy across a portfolio of more than 30 consumer email products reaching approximately 3 million subscribers. Her work spanned audience growth, product development, monetization, lifecycle strategy, data and technology, including developing new advertising products, building Forbes' custom sponsored email program, and creating an AI-powered tool that transformed fragmented market data into actionable sales intelligence.

Previously, as the head of audience development at The New Yorker, Lainna led growth and engagement across search, social, newsletters, partnerships, and onsite experiences during a period of record-breaking growth. She built the magazine's search strategy from the ground up and grew newsletters to 20% of site traffic. She created new digital products and experiences that brought The New Yorker's distinctive editorial assets to new audiences, included three of the magazine's most successful newsletters, the 3.5M+ follower @newyorkercartoons account on Instagram, The New Yorker Movie Club community on Facebook, The New Yorker Poetry Bot, and the magazine's annual "Best Of" franchise.

Earlier in her career, Lainna led audience and social media strategy at New York Magazine, Newsweek, Forbes, and WIRED.

A detailed resume is available on LinkedIn.

A native of Los Angeles, Lainna is a graduate of Occidental College, where she studied politics and Russian language and literature. She was selected for the highly competitive Women’s Leadership Accelerator at the Online News Association and the News Product Management Certification program at the News Product Alliance.

Outside of work, she enjoys art, photography, and hanging out with her chihuahua, Ollie, and jindo/akita mix, Fry.

Header art by Steven Fiche.